Marketing Manager (Wine Jobs: Sales & Marketing)

  Cave Spring Vineyard

  Jordan, Ontario

 

Cave Spring Vineyard

In 1973, the Pennachetti family acquired their first parcels of land at Cave Spring. Located on a gentle slope of the Niagara Escarpment overlooking Lake Ontario, known as the Beamsville Bench, settlers named the site for its limestone caves and magnesium springs. Moderating onshore breezes and limestone-clay soils held great promise for cool-climate wine growing. Seeing the potential, the family planted some of the Niagara Peninsula's first vinifera vines in 1978 and, together with winemaker Angelo Pavan, began their winemaking journey in 1986. From its inception, the eponymous winery would be laser-focused on CSV's terroir, proving vital in the Niagara Peninsula's development as a globally recognized wine region. Over the decades, the refinement of an archetypical style for dry Riesling has firmly entrenched the winery on the international stage. Cabernet Franc, Chardonnay, Pinot Noir, Gamay, and Pinot Gris round out a diverse portfolio consistently ranking among Canada's finest.

Marketing Manager

Reporting to the Vice President, Sales & Marketing, the Marketing Manager builds upon the existing marketing foundation to improve and strengthen Cave Spring Vineyard’s brand position with the end goal of increasing sales.  The Marketing Manager is a curious, positive and analytical thinker who excels at both ideation and execution. Monitoring and reporting on the effectiveness of campaigns, tactics and strategies is a key aspect of this role in addition to ensuring that Cave Spring Vineyard is continually positioned appropriately in the market vs the competition. Consumer trends, the competitive set and market conditions are continually examined to properly inform decisions around the brand. The Marketing Manager capitalizes on opportunities in relevant markets with special focus on planning and execution in the LCBO Wines Category, VINTAGES and Expanded Market including Grocery and Convenience, while managing A&P spending to budget. 

 

Duties & Responsibilities

 

• Lead the development of the Annual Brand Plan to achieve revenue and market share objectives.
• Development and execution of pricing strategy.
• Develop and implement channel strategies for retail and on-premise channels using data.
• Calculate and prepare pricing and positioning analysis.
• Maintain the annual rolling promotional calendar.
• Analyze historical trends, as well as the competitive set, to aid in price and volume sensitivity analysis in the LCBO and Grocery.
• Continuously track and measure brand performance, track and provide context for both positive and negative outcomes/developments.
• Continually seek to identify opportunities for efficiency, cost savings, best field practices to ensure every CSV dollar spent is maximized.
• Communication and co-ordination with LCBO head office staff and Grocery banners.
• Daily review of inventory levels in LCBO stores and warehouses using Last Call Analytics.
• Management of all promotional applications and product submission in the LCBO MPTS and NISS systems.
• Communication with The Vine Agency Sales Manager regarding promotional activities, tactical execution at the LCBO store level and troubleshooting as required.
• Point person for industry association requests, planning and coordination.
• Co-ordination of media requests and product image photography.
• Provide marketing support to Retail Sales Manager for Rewards Program.
• Collaborate on e-commerce and social media strategy and execution of direct to consumer campaigns.
• Prepare sales and brand presentations.

What You’ll Bring:  

• 3 + years of marketing/sales experience
• Self-starter that is highly motivated and able to work collaboratively – able to consistently create and meet deadlines with accurate results
• Strong analytical ability, understanding of key sales and marketing metrics
• Strong intuitive thinking skills which look beyond the task at hand
• Ability to work cross-functionally and independently
• Outstanding oral and written communication skills
• Excellent presentation and organizational skills
• Excellent Microsoft skills such as Excel, PowerPoint and Word
• Proficient in Canva
• Experience with Klayvio and Commerce 7 an asset

Working Environment

• Permanent, full-time
• Working hours 9 am - 5pm, Monday to Friday
• Attendance at after-hours events may be required
• Occasional travel required
• Valid Driver’s License
• Ability to occasionally lift 40lbs
• Office environment, extensive sitting

 

 

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