Sales and DTC
(Wine Jobs:
Sales & Marketing)
Full Time
near St. Catharines,
Ontario
The Opportunity
Dobbin Estate is a newly forming luxury winery property focusing on 2500 cases of estate-made wines, offered in an exclusive vineyard setting of 17 meticulously planted acres within a forested landscape around a central seven acre pond. Targeting the finest focussed line-up of wines in Canada, we’ll aim to achieve full, pre-release allocation of all of our wines at prices that sustain a prestige image.
Dobbin Estate is searching for a dynamic individual for a DTC Sales, social media and hospitality role. This position is pivotal in optimizing in-person and digital experiences for our customers, while setting the standard for service and exceptional hospitality to our guests. We are looking for a sales driven, customer-obsessed, organized, and deeply enthusiastic candidate who lives and breathes wine culture, in and outside the tasting room.
We are a boutique, family run winery with a small but mighty team. We rely on each other to make sure things get done, and we all must be flexible. The ideal candidate understands that working for a small business is challenging and exciting - no two days are the same, and no task is too small! They are eager to be involved - and appreciate that there is nothing more important to our team than dedication to exceptional customer service and going the extra mile for co-workers and guests alike. This role will report directly to winery ownership.
What you'll do:
E-commerce:
- Manage eCommerce sales, promotions, and user experience.
- Work with the Domaine Manager to develop messaging for email marketing campaigns.
- Manage on-line customer interface - including but not limited to product catalog, webstore, promotions, and customer accounts
Memberships:
- Oversee all aspects of running a successful wine club.
- Drive membership growth and retention through innovative strategies in keeping with our image.
- Ensure flawless execution of all DTC shipments.
- Manage member allocations, inventory, billing, and compliance.
- Develop copy for email correspondence.
- Develop membership events, working closely with the Domaine Manager.
Hospitality:
- Demonstrate the highest standards of hospitality and customer service.
- Share with guests our unique concept of wine and our approach to viticulture and winemaking. Create a welcoming atmosphere.
- Build long lasting customer relationships -- members and return customers expect exceptional service and care.
- Oversee operations of on-site guest facilities
- Cultivate relationships with local businesses to promote brand awareness and collaboration.
- Represent the winery at off-site industry events and private tastings.
- Oversee shipping and logistics for DTC wine movements.
- Monitor inventory levels and tracking.
- Oversee the creation of tasting notes and tech sheets.
Social Media:
· Maintain Instagram, LinkedIn and Facebook accounts with authentic image-based posts and reels.
· Use social media tools and ads to support member sign-ups and email communication with customers and prospective customers.
What we're looking for:
Experience
- Bachelor's degree or equivalent demonstrated work/life experience.
- 3 years of experience in wine industry sales or hospitality is required, with a proven track record in increasing memberships and sales.
- Familiarity with computer systems such as POS, Google Drive, and shipping software is necessary.
Skills
- Collaborative spirit and commitment to our mission – you’re a team player and willing to lend a hand or elevate those around you. You add your own individuality to a positive and uplifting work environment.
- Eye for detail – you’re observant and understand that the little details make the difference: the warmth of a greeting, the table settings, or the organization of a space can all affect how a customer feels.
- Adaptability and reliability – you’re able to calmly troubleshoot issues and be flexible with your work schedule.
- Attentive listening – a successful candidate will adeptly listen, interpret, and execute the owner’s requests and goals.
- Knack for words – you are a strong writer including spelling, grammar, punctuation, and proofreading.
- Ability to resolve conflicts in a mature, calm, and professional manner.
- A self-starter mentality with an interest in learning about wine on and off the clock.
- Working knowledge of wine is a plus.
Schedule:
- Full-time position; must have some weekend/evening availability
- Vacation days unavailable on select release weekends and events
Physical Requirements:
- Ability to stand and walk for long periods of time.
- Must be able to lift up to 20 kgs repeatedly.
- Must be able to effectively stock wine and non-wine merchandise, set-up and break down structures, tables, etc., and be able to utilize a dolly cart and other equipment to assist in moving heavy objects.
- Have access to transportation. Some wine delivery may be required.
Other Requirements:
- Smart Serve
- Food handling certificate
- Driver’s License
Full time position with starting salary range of $45,000-50,000 depending on experience. Weekend and evening worked required.