Sales and DTC
(Wine Jobs:
Sales & Marketing)
Full Time
near St. Catharines,
Ontario
The Opportunity
Dobbin Estate is a newly forming luxury winery property focusing on 2500 cases of estate-made wines, offered in an exclusive vineyard setting of 17 meticulously planted acres within a forested landscape around a central seven acre pond. Targeting the finest focussed line-up of wines in Canada, we’ll aim to achieve full, pre-release allocation of all of our wines at prices that sustain a prestige image.
Dobbin Estate is searching for a dynamic individual for a DTC Sales, social media and hospitality role. This position is pivotal in optimizing in-person and digital experiences for our customers, while setting the standard for service and exceptional hospitality to our guests. We are looking for a sales driven, customer-obsessed, organized, and deeply enthusiastic candidate who lives and breathes wine culture, in and outside the tasting room.
We are a boutique, family run winery with a small but mighty team. We rely on each other to make sure things get done, and we all must be flexible. The ideal candidate understands that working for a small business is challenging and exciting - no two days are the same, and no task is too small! They are eager to be involved - and appreciate that there is nothing more important to our team than dedication to exceptional customer service and going the extra mile for co-workers and guests alike. This role will report directly to winery ownership.
What you'll do:
E-commerce:
- Manage eCommerce sales, promotions, and user experience.
- Work with the Domaine Manager to develop messaging for email marketing campaigns.
- Manage on-line customer interface - including but not limited to product catalog, webstore, promotions, and customer accounts
Memberships:
- Oversee all aspects of running a successful wine club.
- Drive membership growth and retention through innovative strategies in keeping with our image.
- Ensure flawless execution of all DTC shipments.
- Manage member allocations, inventory, billing, and compliance.
- Develop copy for email correspondence.
- Develop membership events, working closely with the Domaine Manager.
Hospitality:
- Demonstrate the highest standards of hospitality and customer service.
- Share with guests our unique concept of wine and our approach to viticulture and winemaking. Create a welcoming atmosphere.
- Build long lasting customer relationships -- members and return customers expect exceptional service and care.
- Oversee operations of on-site guest facilities
- Cultivate relationships with local businesses to promote brand awareness and collaboration.
- Represent the winery at off-site industry events and private tastings.
- Oversee shipping and logistics for DTC wine movements.
- Monitor inventory levels and tracking.
- Oversee the creation of tasting notes and tech sheets.
Social Media:
· Maintain Instagram, LinkedIn and Facebook accounts with authentic image-based posts and reels.
· Use social media tools and ads to support member sign-ups and email communication with customers and prospective customers.
What we're looking for:
Experience
- Bachelor's degree or equivalent demonstrated work/life experience.
- 3 years of experience in wine industry sales or hospitality is required, with a proven track record in increasing memberships and sales.
- Familiarity with computer systems such as POS, Google Drive, and shipping software is necessary.
Skills
- Collaborative spirit and commitment to our mission – you’re a team player and willing to lend a hand or elevate those around you. You add your own individuality to a positive and uplifting work environment.
- Eye for detail – you’re observant and understand that the little details make the difference: the warmth of a greeting, the table settings, or the organization of a space can all affect how a customer feels.
- Adaptability and reliability – you’re able to calmly troubleshoot issues and be flexible with your work schedule.
- Attentive listening – a successful candidate will adeptly listen, interpret, and execute the owner’s requests and goals.
- Knack for words – you are a strong writer including spelling, grammar, punctuation, and proofreading.
- Ability to resolve conflicts in a mature, calm, and professional manner.
- A self-starter mentality with an interest in learning about wine on and off the clock.
- Working knowledge of wine is a plus.
Schedule:
- Full-time position; must have some weekend/evening availability
- Vacation days unavailable on select release weekends and events
Physical Requirements:
- Ability to stand and walk for long periods of time.
- Must be able to lift up to 20 kgs repeatedly.
- Must be able to effectively stock wine and non-wine merchandise, set-up and break down structures, tables, etc., and be able to utilize a dolly cart and other equipment to assist in moving heavy objects.
- Have access to transportation. Some wine delivery may be required.
Other Requirements:
- Smart Serve
- Food handling certificate
- Driver’s License
Full time position with starting salary range of $45,000-50,000 depending on experience. Weekend and evening worked required.
How To Apply
We are an equal opportunity employer and consider all qualified applicants equally.
Only those chosen for an interview will be contacted.
