Manager, Retail & Hospitality - Shiny Apple Cider
(Wine Jobs:
Management & Administration)
Full Time
Niagara on the Lake,
Ontario
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Job title
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Manager, Retail & Hospitality
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Reports to
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Regional Manager, Retail & Hospitality
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Job Purpose
The Manager, Retail & Hospitality is a vital role in the overall sales performance of the Company’s Niagara Retail wine stores. The Manager is responsible for the day to day operations of the wine store including retail sales and reporting, staffing, visitor experience and merchandising. The other component within this position includes the development and management of an on-site and off-site events program.
Duties and Responsibilities
· Retail Sales / Reporting
o Actively sell alongside Retail Sales Associates to achieve/exceed retail sales objectives including wine, accessories, wine club and email targets.
o Manage retail staffing budget and adjust accordingly based on sales.
o Reports on weekly forecast vs. sales and responds accordingly where action is required.
o Provide input geared around the generation of sales including retail promotions and staff sales incentives and monthly events and programs.
o Responsible for managing inventory including weekly and monthly inventory counts, transfers, and promotional write-offs.
o Retail POS Expert on-site for day-to-day use and trouble shooting.
· Staffing
o Train and manage a team including Supervisor and Retail Sales Associates & Tour Guides capable of executing sales and hospitality plans.
o Motivate and coach team daily. Reinforce positive behaviours and coach for performance.
o Build weekly schedules to support sales programming and adhere to budgeted labour percentage.
o Enforce Diamond employment standards, including Health & Safety guidelines.
o Recruit seasonal employees.
· Visitor Experience
o Consistently delivers a memorable customer service experience which co-relates to sales.
o Ensure Retail Sales Associates are well trained to execute service standards.
o Build a portfolio of FIT and Group experiences.
· Merchandising
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- Assists the Regional Manager, Retail & Hospitality in the development of a seasonal merchandising calendar for the Company’s retail location
- Ensures availability of merchandise and services by maintaining inventories on floor.
o Identify consumer requirements/ trends by establishing a rapport with guests to understand service requirements (non-wine merchandise, tour times, etc.)
· Wine Club / DTC
o Develop annual wine club targets alongside RM, work daily with team to achieve targets and delivery memorable customer experiences
o Train, motivate and coach team members to sell wine club and understand value of loyalty program
o Make email data collection a priority by collecting email addresses, work with team to achieve targets
o Work with RM to create and execute calendar of WCM events and communication program, including monthly newsletters
· Events Management (Virtual, On & Off-Site)
o Evaluate new event opportunities as they arise in conjunction with the marketing team. Work with Regional Manager, Retail & Hospitality to create fun and innovative ideas to keep customers engaged.
o Plan and execute a master events calendar for on-site and off-site events that connects to the seasonal merchandising calendar
o Manage events budget including staffing, participation fees, signage, POS materials
o Provide post-event reporting including summary and recommendations
o Work closely with marketing to ensure respective events fall within brand standards
· Miscellaneous duties as assigned
Qualifications
· College degree / diploma preferably with sales and marketing
· 3-5 years’ experience in a retail sales role
· Experience working within the wine industry an asset
- Proficient in Microsoft Office software (Excel, Word)
- Well-developed interpersonal skills / ability to manage in a team environment
- Strong organizational, project and time management skills and an attention to detail
- Concise verbal and written communication skills
Working conditions
· Substantial time spent at the tasting bar and selling ‘on the floor’
o Conducting tastings inside & outside store, year-round
· Admin/ Computer work
· Some travel, off-site functions & special events / tastings
· Hours of work vary including weekdays, evenings and weekends
Physical requirements
Responsibilities of this position include work within the retail boutique, indoor and outdoor tasting areas. The ability to lift a case of wine is required (30lbs at a time)
Direct reports
Shift Supervisor(s)
Retail Sales Associate(s) and Tour Guide(s)
