Online /eCommerce Sales and Marketing Specialist (Wine Jobs: Sales & Marketing)

Full Time

  Lailey Winery (http://www.laileywinery.com)

  Niagara-on-the-Lake / GTA, Ontario

About Lailey Winery

Established in the 1970s and recently expanded through a merger with the premium Stonebridge Vineyard, Lailey Winery blends traditional agricultural practices with modern winemaking techniques in Niagara-on-the-Lake, Ontario, Canada. Lailey focuses on managing premium vineyards to produce terroir-driven ultra-premium Ontario wines of exceptional quality.

As we continue to grow and expand our retail operations, we are seeking a dynamic and customer-focused Online Wine Sales and Marketing Specialist to join our team.

Position Overview: As an Online Wine Sales and Marketing Specialist, you will be responsible for driving the online sales and marketing initiatives for our winery. You will play a crucial role in expanding our brand presence, increasing customer engagement, and maximizing sales through various online channels.

Key Responsibilities:

  1. Sales Strategy Development: Develop and implement effective sales strategies to achieve revenue targets and maximize online wine sales. This includes identifying target markets, analyzing consumer behavior, and optimizing sales funnels.
  2. Online Marketing Campaigns: Plan, execute, and monitor online marketing campaigns across various platforms such as social media, email, and paid advertising. Collaborate with the marketing team to create compelling content and promotions to drive customer acquisition and retention.
  3. Content Creation: Create engaging and informative content related to our wine products, including product descriptions, blog posts, videos, and social media posts. Ensure that all content is optimized for search engines and tailored to resonate with our target audience.
  4. Customer Relationship Management: Build and maintain strong relationships with existing and potential customers through personalized communication, follow-ups, and customer feedback initiatives. Provide exceptional customer service and support to ensure a positive buying experience.
  5. Market Analysis: Stay informed about industry trends, competitor activities, and market dynamics related to online wine sales. Conduct market research and analysis to identify opportunities for growth and areas for improvement.
  6. E-commerce Management: Oversee the day-to-day operations of our e-commerce platform, including order processing, and website maintenance. Work to optimize the online shopping experience.
  7. Performance Tracking and Reporting: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and sales metrics. Generate regular reports to evaluate the effectiveness of marketing campaigns and sales initiatives, and use data-driven insights to make informed decisions.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Proven experience in online sales and marketing, preferably in the wine industry.
  • Strong understanding of e-commerce platforms, digital marketing channels, and analytics tools.
  • Excellent communication skills, both written and verbal.
  • Creative thinker with a passion for wine and a customer-centric mindset.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proficiency in CRM software, content management systems, and Microsoft Office Suite.

Additional Requirements:

  • Wine knowledge and/or certification (e.g., WSET) is a plus.
  • Familiarity with graphic design and video editing software is beneficial.
  • Flexibility to work occasional evenings and weekends for events or promotional activities.
  • Must be of legal drinking age and comply with all relevant alcohol regulations and policies.

 

Join our team and help us share our passion for wine with customers in Canada and beyond!

Location:

GTA or Niagara-on-the-Lake with frequent travel between the two.

How to Apply:

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